Vivek Pandya
Vivek Pandya is a seasoned data scientist and digital marketing expert with an illustrious career that has traversed the dynamic digital landscape. Currently serving as the Sr. Group Insights Manager at Adobe in San Francisco, Vivek's expertise is exemplified by his numerous accolades and recognitions. He's been the designated insights authority cited by myriad global media outlets, from CNN, Washington Post, Reuters, AP, Times of London, FT, Bloomberg, and many others. His leadership in Adobe's Award-Winning Digital Economy Index Report has had a transformative impact, with significant upticks in media coverage and web traffic. His acumen in data-driven decision-making is further emphasized by his role in authoring pivotal papers, such as the one detailing the COVID-19 pandemic's influence on ecommerce.
Prior to Adobe, Vivek showcased his prowess at E.&J. Gallo in Modesto as the Digital Analytics & Statistics Manager. There, he managed substantial studies, evaluating the impact of media campaigns on renowned Gallo brands. His innovative approach led market mix modeling projects and introduced advanced tools to create a data-centric marketing organization. Through rigorous statistical analysis, Vivek optimized campaigns, ensuring heightened engagement and conversion rates.
At VMware, Vivek donned multiple hats, initially as Search & Analytics Manager and subsequently as the lead Data Scientist. In these roles, he built propensity models that significantly amplified conversion rates and used analytics to tie revenue to specific marketing campaigns. His strategic reboot of VMware’s paid search presence, mentoring of direct reports, and collaboration with various teams ensured optimized SEO practices and enhanced user engagement.
Earlier roles include a transformative stint at Assurant in Atlanta, where he led digital marketing initiatives and innovated customer engagement strategies. His tenure at Kennesaw State University was marked by groundbreaking digital campaigns, which saw exponential increases in engagement metrics. At Synaxis, a digital marketing agency in Atlanta, Vivek catered to major university clients, managing a plethora of digital marketing initiatives.
His foundation in advanced analytics and marketing is fortified by a robust educational background. Vivek holds a Master of Science in Data Science & Predictive Analytics (M.S.) from Northwestern University, where he delved deep into linear & logistic regression, modeling, and multivariate analysis. His expertise is further enriched by proficiency in software packages and languages, including R, SPSS, SAS, and Matlab. He also earned a Bachelor in Business Administration (B.B.A.) with a focus on Marketing from Georgia State University's prestigious J. Mack Robinson College of Business. Beyond formal education, Vivek is certified in Google AdWords, Bing Ads, and has completed an SEO & SEM Certification Program, showcasing his commitment to staying at the forefront of digital marketing innovations.
Throughout his career, Vivek has displayed a rare blend of analytical depth, strategic thinking, and hands-on marketing expertise. Whether he's diving deep into data, steering impactful marketing campaigns, or mentoring the next generation of digital experts, Vivek's contributions have consistently set new industry benchmarks.